How much does an ohDEER franchise make?
It’s one of the first questions prospective franchise owners ask, and it’s exactly why Item 19 of the Franchise Disclosure Document (FDD) is so important.
Item 19 contains a franchise system’s Financial Performance Representation (FPR), which provides historical financial information from existing franchise locations. While these figures are not guarantees of future performance, they can help candidates better understand how a franchise system has performed and whether the opportunity aligns with their goals.
At ohDEER, transparency and education are an important part of our franchise development process. That’s why our Franchise Disclosure Document includes an Item 19 Financial Performance Representation that shares historical performance data from operating locations throughout the system.
At the same time, we also believe it is important for prospective franchisees to fully understand what Item 19 means, what it does not mean, and how it should be interpreted when evaluating a franchise opportunity.
When researching franchise opportunities, many candidates are looking for answers to three questions:
According to the 2026 ohDEER Franchise Disclosure Document:
For many candidates evaluating franchise opportunities, these are the numbers that help frame the conversation around investment, growth potential, and long-term scalability.
While these figures represent historical performance and are not guarantees of future results, they provide prospective franchisees with valuable insight into how the ohDEER system has performed across existing locations.
The average gross revenue exceeding $1.15 million demonstrates the scalability of the model, while the median gross revenue provides additional context about typical performance across the system. Combined with 22% systemwide sales growth from 2024 to 2025, these figures help paint a broader picture of the momentum and performance of the ohDEER franchise system.
In this blog, we’ll explain:
A Franchise Disclosure Document (FDD) is the legal disclosure document franchisors must provide to prospective franchise buyers before any agreements are signed or fees are paid. The document contains 23 disclosure sections, called “Items,” that outline key information about the franchise opportunity.
These sections cover topics such as:
Item 19 specifically addresses Financial Performance Representations (FPRs). A Financial Performance Representation is any representation regarding historical sales performance, revenue figures, earnings information, or operational performance metrics. Under Federal Trade Commission (FTC) franchise regulations, franchisors are not permitted to make financial claims outside of Item 19 unless those claims are properly disclosed and substantiated in the FDD.
In simple terms, Item 19 exists to create a standardized and legally compliant way for franchisors to share financial performance information with prospective franchisees.
Every FDD contains an Item 19 section, but not every franchisor chooses to provide a Financial Performance Representation.
Some franchisors provide detailed financial information, while others provide limited information or choose not to provide financial performance data at all.
There are many reasons why a franchisor may decide not to include an Item 19. In some cases, the franchise system may be newer and lack sufficient historical data. Other brands may have performance that varies significantly between markets, or they may simply want to avoid legal risk associated with financial claims.
However, when a franchisor does provide an Item 19, it can offer valuable insight into how existing locations have historically performed within the franchise system.
The Item 19 in the ohDEER Franchise Disclosure Document provides historical financial performance information from existing franchise locations across the system.
While prospective franchisees should always review the official FDD directly for complete disclosures and definitions, Item 19 generally includes financial performance metrics such as gross revenue and reporting location data.
One of the most common metrics included in franchise Item 19 disclosures is gross revenue. Gross revenue represents the total sales generated by a franchise location during a defined reporting period before expenses are deducted.
Many Item 19 disclosures also include:
Many franchise consultants and franchise attorneys encourage candidates to look closely at median performance in addition to average performance. While averages can sometimes be influenced by exceptionally high-performing locations, median figures often provide a clearer picture of what a typical reporting location achieved. In the 2026 ohDEER FDD, the median gross revenue was $559,457.94, providing additional context alongside the system’s average revenue figures.
Because ohDEER operates within the outdoor service and pest control industry, seasonal trends can also influence financial performance patterns. Spring and summer are often peak seasons for tick and mosquito services, while fall and winter months may include deer control services.
Another important metric included in the 2026 FDD is the growth of the overall system.
From 2024 to 2025, ohDEER locations collectively increased sales by 22%.
For prospective franchisees, this metric is important because it demonstrates growth occurring across the broader system rather than relying solely on individual high-performing locations.
While every market is different, strong systemwide growth can indicate several positive factors:
When evaluating a franchise opportunity, prospective franchisees should look beyond individual revenue figures and consider overall system momentum. Growth across the network can often be just as important as the performance of any single location.
One of the most important distinctions prospective franchise buyers should understand is the difference between Item 7 and Item 19.
Item 7 outlines the estimated costs required to launch the business. According to the 2026 ohDEER Franchise Disclosure Document, the estimated initial investment range is $115,750 to $239,150.
This estimate includes expenses such as:
Item 19, by contrast, focuses on historical financial performance. While Item 7 helps candidates understand what it may cost to open the business, Item 19 helps them understand how existing franchise locations have performed.
Both sections should be reviewed together. Startup costs tell part of the story. Historical performance helps provide additional context about the business model’s potential.
For many entrepreneurs, franchising offers an opportunity to build a business using systems that have already been developed, tested and refined.
That is one of the primary reasons many people compare franchising against starting independently.
When starting a completely independent business, owners often spend years:
Franchising can help reduce some of that trial and error. As we discussed in our blog comparing solo entrepreneurship versus franchising, many franchise owners are drawn to the advantages of operating within an established system.
Advantages of franchising can include:
That does not eliminate risk or guarantee success. Franchise ownership still requires hard work, operational execution, relationship-building and consistent effort.
However, many entrepreneurs appreciate the ability to build from an established foundation rather than creating every process independently from scratch.
For example, the 2026 ohDEER Item 19 reports an average gross revenue of more than $1.15 million among reporting locations. While individual results vary and future performance is never guaranteed, many candidates find this type of historical data valuable because it is based on actual operating locations rather than theoretical projections.
One of the most important things prospective franchisees should understand is what Item 19 does not represent.
An Item 19 disclosure is not:
Performance can vary significantly based on market conditions, population density, local competition, owner involvement, marketing execution, staffing, customer service and operational consistency.
Under franchise law, franchisors must have a reasonable basis and written substantiation for any Financial Performance Representation disclosed in Item 19.
That is why prospective franchisees should carefully review:
These details matter when responsibly interpreting franchise financial information.
Even when a franchise system provides an Item 19 disclosure, one of the most valuable parts of the research process is speaking directly with existing franchise owners. The FDD includes franchisee contact information within Item 20 specifically so prospective buyers can conduct validation calls and ask real operators about their experience. These conversations often provide context beyond the numbers themselves.
Prospective franchisees frequently ask questions about:
At ohDEER, we believe prospective franchise owners should feel comfortable asking detailed questions and conducting thorough due diligence before making any investment decision.
Many prospective franchisees researching ohDEER are specifically interested in:
The pest control industry continues to demonstrate long-term demand because protecting outdoor spaces requires real-world service, operational expertise and customer relationships that cannot simply be automated.
At ohDEER, franchise owners benefit from systems that have already been developed and refined over years of operating experience. That includes operational training, marketing support, branding guidance and ongoing coaching.
Many owners also find value in being part of a broader franchise community where best practices, ideas and operational insights are shared throughout the network.
Providing financial performance information within the FDD reflects a broader commitment to transparency throughout the franchise development process.
At ohDEER, we believe prospective franchise owners deserve access to:
Researching a franchise opportunity is a significant decision, and understanding Item 19 is an important part of that process. A Financial Performance Representation can provide valuable historical insight into how existing franchise locations have performed within a system, but it should always be interpreted responsibly and within the context of the broader Franchise Disclosure Document.
Strong franchise systems combine operational support, proven systems, marketing guidance, training and community. For many entrepreneurs, those advantages help reduce some of the uncertainty associated with building a business independently. At the same time, franchise ownership still requires commitment, consistency and execution. The most successful franchise owners are often the ones who fully engage with the systems, training and support available to them while building strong relationships within their local communities.
As you continue researching franchise opportunities, take time to carefully review the FDD, understand the differences between Item 7 and Item 19, speak with existing franchise owners and consult qualified legal and financial professionals. The goal is not simply to find a franchise opportunity. It is to find the right opportunity for your long-term goals, strengths and vision.
Reviewing Item 19 is an important step in franchise due diligence, but it is only one part of the evaluation process. Prospective franchisees should also review the full Franchise Disclosure Document, speak directly with existing franchise owners, understand the startup investment requirements, and evaluate whether the business model aligns with their personal and financial goals.
At ohDEER, we encourage candidates to ask questions, conduct thorough research, and make informed decisions. The right franchise relationship starts with transparency, education, and a clear understanding of the opportunity. If you’re interested in learning more about bringing All-Natural Deer, Rabbit, Tick, and Mosquito Control services to your community, our franchise development team would be happy to start the conversation.
Disclaimer: Prospective franchisees should always review the official ohDEER Franchise Disclosure Document for complete financial performance representations, disclosures and definitions. Historical financial performance does not guarantee future results.
