Every year, the ohDEER Annual Awards give us the opportunity to pause, reflect, and celebrate what makes the ohDEER brand special. The ohDEER Annual Awards 2025 are no exception.
While we recognize revenue milestones, growth percentages, reviews, and engagement, these awards are ultimately about people. The franchise owners who show up every day. The teams who represent the brand in their communities. The consistency, care, and pride that go into protecting families, pets, landscapes, and the outdoor lifestyles our customers love.
The ohDEER Annual Awards 2025 reflect a franchise system that continues to mature, strengthen, and grow with intention. From seven-figure locations to first-time award winners, from social media leadership to deep community impact, this year’s awards highlight the many ways success shows up across the system.
Below is a closer look at each award, what it represents, and why the 2025 ohDEER Annual Awards winners stood out.
Criteria: Above $1 million in annual revenue
Winners: ohDEER Martha’s Vineyard; ohDEER Southeastern MA; ohDEER South Shore
Reaching seven figures in annual revenue is no small feat, especially in a service-based, relationship-driven business. The Two Comma Club, presented as part of the ohDEER Annual Awards 2025, recognizes locations that have crossed the $1 million revenue threshold.
This milestone reflects years of consistency, operational discipline, trust-building, and customer loyalty. While each winning market is unique, these locations share common traits: strong leadership, reliable systems, deep community roots, and an unwavering focus on customer experience.
Seven-figure locations are built season by season through retention, referrals, and teams who care deeply about the work they do. The Two Comma Club is a powerful reminder of what is possible when strategy, execution, and values align.
Criteria: Greatest percentage increase in Google Business reviews from 2024 to 2025; minimum 25 reviews in the first year of comparison; 4.9 average rating
Winner: ohDEER North Middlesex
The Customer Favorite Award highlights one of the most influential drivers of local business success: customer feedback. Reviews shape trust, visibility, and purchasing decisions, especially in local service markets. Behind every five-star review is a technician who showed up on time, an owner who communicated clearly, and a team that followed through. This award celebrates the daily actions that compound into measurable, long-term success.
As part of the ohDEER Annual Awards 2025, this award recognizes ohDEER North Middlesex for achieving the strongest percentage growth in Google Business reviews while maintaining a 4.9 average rating.
Criteria: Most active social media account for organic content
Winner: Josh Hafner, ohDEER Central VA
Organic social media plays a critical role in how ohDEER shows up locally. It is not about polished ads or perfect visuals. It is about authenticity, education, and consistency.
The Social Media Star Award, presented during the ohDEER Annual Awards 2025, recognizes Josh Hafner of ohDEER Central Virginia for setting the standard for organic local content.
Through educational posts, behind-the-scenes moments, and real-world insights, Josh built trust and visibility in his market. His efforts demonstrate that organic content is not just a marketing task. It is a long-term relationship-building tool.
Check out his Instagram page here: https://www.instagram.com/ohdeercentralva/
Criteria: Most local events, community initiatives, and overall community impact
Winner: Sarah & Jeri Lucco, ohDEER Northwest Columbus
Community involvement has always been central to the ohDEER brand. The Community Impact Award honors franchisees who go beyond service calls to truly show up for their communities.
At the ohDEER Annual Awards 2025, this recognition goes to Sarah and Jeri Lucco of ohDEER Northwest Columbus. As a mother-daughter team, they exemplified what it means to build a business rooted in generosity, connection, and local service.
From leading one of the system’s most impactful coat drive efforts to supporting local events, their work proves that success is measured not only in revenue, but also in relationships and trust.
Criteria: Rapid revenue growth; strong brand voice; exceptional customer service; high franchisee engagement
Winner: Rob Jenkins, ohDEER West County St. Louis
The Rising Star Award recognizes a franchisee building momentum quickly and intentionally. As part of the ohDEER Annual Awards 2025, this honor goes to Rob Jenkins of ohDEER West County St. Louis.
Rob’s location demonstrated strong revenue growth while investing in marketing, customer service, and community presence. He has also been highly engaged within the franchise system, contributing ideas and sharing insights with fellow owners.
This award highlights what can happen when new energy meets proven systems and shared values.
Criteria: Peer-nominated support of fellow franchisees
Winner: Jay Lodi, Owner of ohDEER Southeastern MA & Northern RI
The Herd Hero Award is one of the most meaningful recognitions presented during the ohDEER Annual Awards 2025. Rooted in peer nominations, it honors the franchise owner who consistently goes above and beyond to support others.
Jay Lodi was nominated by multiple franchisees for his willingness to help whenever needed, from supporting new owners through their first assessments to sharing thoughtful insight through the brand fund team.
As one franchisee shared, Jay is “a person that when he talks, we should all listen.” His generosity, leadership, and commitment to the system make him a true ambassador of the ohDEER brand. He received a hat signed by all the franchisees.
Criteria: High sales growth; strong marketing performance; extraordinary customer service
Winner: ohDEER Central VA
The Franchise of the Year Award represents excellence across the board. Presented as part of the ohDEER Annual Awards 2025, it recognizes balanced success in growth, marketing, operations, and customer experience.
ohDEER Central Virginia stood out for its consistent performance across all areas of the business. As noted by founder Kurt Upham, “He puts so much into his daily, weekly, and monthly efforts.”
Criteria: Greatest percentage increase in revenue from 2024 to 2025
Winner: ohDEER Montgomery County
The Runaway Buck Award celebrates momentum and rapid growth. This year’s recipient achieved the highest percentage revenue increase across the system from 2024 to 2025.
This growth reflects strong execution, customer engagement, and confidence built season over season.
The ohDEER Annual Awards 2025 tell a story of progress, pride, and possibility. They showcase a franchise system that values performance without losing sight of people or purpose.
Every service visit, every review, every local event, and every conversation contributes to the strength of the brand. Together, they form the foundation of ohDEER’s continued growth. Congratulations to all of the 2025 ohDEER Annual Awards winners. Your leadership, dedication, and hard work move the entire herd forward!!
